PUBLISHED: November 4, 2015 00:11 Consumers reap benefits of continued shop price deflationConsumers have benefited from the 30th month of shop price deflation, with clothing, books and DIY items… http://www.shropshirestar.com/shropshire-business/money/uk-money/2015/11/04/consumers-reap-benefits-of-continued-shop-price-deflation/