While this was the typical amount that women said they had spent on their favourite dress hanging in their wardrobe, 79% would be prepared to pay … | more… https://www.google.com/url?rct=j&sa=t&url=http://www.shropshirestar.com/money/uk-money/2015/10/29/what-will-women-pay-for-their-forever-dress/&ct=ga&cd=CAIyHDQxMjEzYTNjZmYwOWZjYzQ6Y28udWs6ZW46R0I&usg=AFQjCNEAzVKxAhae3ybcNG0OlVgCtuf6-A